 | Design - Enhancing the visual image of the
Downtown, giving special attention to signage, storefronts and
streetscapes. Accentuating those historic features that make Downtown
Crystal Lake truly unique
|
 | Organization - Building partnerships with
the public and private sectors to develop the untapped potential of Historic
Downtown Crystal Lake and create a common vision of uniqueness.
|
 | Promotions - Enhancing the image of Downtown
Crystal Lake as a dynamic and exciting place through special events and
festivals. Communicating to the public the vitality of the area and
reinforcing its meaning to all the citizens of Crystal Lake.
|
 | Economic Restructuring -
Improving the economic appeal of Downtown Crystal Lake by strengthening its
existing assets and diversifying its economic base by recruiting new
businesses to fill market voids and working with existing businesses to
improve their market share. |